Press Release Announcements
Client / Spiffy
Digital Design
Motion Graphics
Copywriting
HTML
In this project, I was responsible for animating the social media graphics for each of Spiffy’s press releases. Leveraging Adobe After Effects, I transformed the Creative Director’s static designs into dynamic, engaging motion graphics that captured audience attention and elevated our press release announcements on social media. Additionally, I crafted compelling social media captions to complement each animated asset, ensuring that key messages were effectively communicated. I also formatted and coded the accompanying blog posts on our website, seamlessly linking to the press releases to enhance their visibility and accessibility. Working closely with the Creative Director for feedback and refinement, I ensured that each piece not only aligned with Spiffy’s brand identity but also added a fresh, innovative twist to our communications. This comprehensive approach significantly enhanced the visual appeal and engagement of our press releases, reinforcing Spiffy’s reputation as a forward-thinking, dynamic brand.
Bozard Ford Lincoln Announcement
This press release announced the launch of Spiffy's Digital Servicing™ platform at Bozard Ford Lincoln and integration with Reynolds and Reynolds. As our most important PR to date, it generated unprecedented engagement across all platforms and sparked continuous buzz among investors. I transformed the Creative Director’s static design into a dynamic motion graphic using Adobe After Effects and crafted compelling social media captions that amplified the announcement’s reach. Additionally, I captured photos of the Board Ford van at our van factory, which were integrated into the PR materials to further enhance its impact, and formatted our blog to highlight the achievements on Spiffy’s website. The overwhelming response not only showcased our innovative digital servicing capabilities but also opened up new partnerships and connections within the dealership industry.
Krause Automotive Group Announcement
This press release announced that Spiffy's Digital Servicing™ platform is now integrated with CDK and expanding with Krause Genesis. Building on momentum from the Bozard announcement, we released it just before NADA to provide our sales team with a powerful talking point. I animated the Creative Director’s graphic using Adobe After Effects and crafted an engaging caption that showcased the integration's benefits—enabling dealerships to efficiently manage mobile appointments, optimize service routes, and track inventory.
Easy Tread™ Announcement
This press release announced the launch of Spiffy's Easy Tread™ tire scanning device. It generated significant interest, landing a major client—Krause Genesis, who doubled their tire sales by leveraging Easy Tread's hyper-accurate visual diagnostics. I transformed the Creative Director’s static social media graphic into a dynamic motion graphic using Adobe After Effects and crafted an engaging caption that captured the device’s innovative capabilities, reinforcing Spiffy’s reputation as an industry pioneer.
Series C Announcement
This press release announced the closing of Spiffy's $30M Series C financing round, marking a significant milestone in our growth. I animated the Creative Director's design using Adobe After Effects to visualize Spiffy's progress over three fundraising rounds, demonstrating not only our financial growth but also the company’s evolution.