My Journey
I began my career by pursuing a degree in graphic design, driven by a passion for visual storytelling and creativity. As I honed my technical skills on Adobe platforms, I discovered that pairing design with marketing could amplify my ability to connect with audiences and drive meaningful results.
My first role as a Junior Graphic Designer at a fast-paced startup taught me the essentials of a professional setting—learning to understand our audiences, follow brand guidelines, and collaborate with a talented team. As I transitioned into a Social Media Manager & Graphic Designer role, I took on greater responsibilities, such as planning & executing integrated digital campaigns. One of my proudest achievements was driving a 30% growth in our LinkedIn following within a year, a testament to the power of combining creative vision with data-driven strategies.
Today, I continue to harness my passion for design and digital strategy, always aiming to create compelling visual narratives that resonate with diverse audiences and deliver real-world results.
Relevant Experience
Social Media Manager & Graphic Designer
2024 - Present
As Spiffy’s Social Media Manager and Graphic Designer, I plan and execute social media campaigns across various platforms including LinkedIn, X, Instagram, Facebook, TikTok, and YouTube, driving both engagement and brand awareness. Collaborating closely with the marketing team, I develop integrated campaign assets—ranging from digital materials for web, social media, and email to print collateral like one-pagers, packaging, and displays—ensuring a consistent and impactful brand presence. Additionally, I utilize my photo editing, video editing, and motion graphics skills to elevate campaign effectiveness, while also crafting engaging social media captions and website blogs that resonate with both B2B and B2C audiences and boost SEO performance.
Spiffy On-Demand Car Care
Junior Graphic Designer
2022 - 2024
As Spiffy’s Junior Graphic Designer, I focused on learning the fundamentals of professional design by collaborating with a diverse marketing team and strictly adhering to brand guidelines. I contributed to the creation of visual assets for integrated campaigns across both digital and print channels, which deepened my understanding of audience targeting and brand consistency. This hands-on experience not only sharpened my technical proficiency in Adobe Suite but also built my communication and teamwork skills.
Spiffy On-Demand Car Care
Freelancing
Apr. 2022 - Sept. 2022
Baltimore County Department of Recreation & Parks
During my time in Stevenson University’s Type II course, I designed a logo for the Baltimore County Department of Recreation & Parks, and out of 30 student submissions, my design was selected by the department. This achievement led to further collaboration beyond the classroom, where I worked closely with the department to refine and finalize the logo and overall brand identity. Through this process, I gained valuable experience in translating an organization’s core values into a compelling visual identity.
Graphic Design Intern
Jan. 2021 - May. 2021
In this role, I collaborated with the lead graphic designer on a variety of projects, including logo creation, business cards, vehicle wraps, and t-shirt designs, ensuring each design aligned with client branding goals. This experience helped me develop strong communication skills as I worked closely with both team members and clients to understand their design needs and deliver high-quality solutions.
PrintInc